Newsroom

Primulator brings together customers and partners across the industry to mark an important milestone.

Storskogen company ByWe has received an award at the Swedish Beauty Awards 2026, which annually recognise products in the Swedish beauty and haircare industry.

Storskogen has acquired a majority of the shares in Frameda Oy (“Frameda”), a Helsinki-based distributor and brand partner within professional haircare. With sales of app…

Five Storskogen companies active in sports and active lifestyle have joined forces, forming a leading distributor and brand partner in the Nordics. As a group, they can b…

BUSINESS INSIGHT: ARTIFICIAL INTELLIGENCE
Jonas Tulldahl, Head of Corporate Development, asserts that Artificial Intelligence, AI, presents one of the most promising b…

BUSINESS AREA INSIGHT: HEALTH AND BEAUTY

From its first acquisition in 2019, the Health and Beauty vertical has grown into a leading player within health and beaut…

On 3 June 2022, Storskogen Group AB (publ) (“Storskogen”) issued a convertible of series 2022:1 of SEK 80 million with mandatory conversion to the seller of Acreto AB (“A…

Storskogen has entered into an agreement to divest Dextry Group (“Dextry”), a constellation of painting companies, and has completed the divestment of Skidsta Hus AB (“Sk…

Storskogen has acquired 100 percent of the shares in Cutrin Norge Gruppen AS (“Cutrin Norge”). The company distributes professional hair care products and is an exclusive…

Storskogen has acquired 80 percent of the shares in Vox Hair Concept AS (“Vox”), which owns hair salons through the subsidiary, Frisørkjeden Tango AS (“Tango”). Vox also …