The Trade business area comprises companies that sell physical products. Most of them are distributors and wholesalers that market their own and external brands. The companies are divided into four verticals: Home and Living, Health and Beauty, Sports, Clothing and Accessories, and Niche Businesses. Trade comprised 32 business units with a total of 2,557 employees at the end of Q2 2023.
Home and Living
Home and Living comprises business units that design, produce and distribute home furnishing items such as pots and furniture as well as construction-related products such as awnings, flooring and holiday homes. The companies generally have a stable network of resellers in Europe with sales both online and in bricks-and-mortar stores, but also with a minor proportion of direct sales to end-customers. Suppliers are located all over the world.
Health and Beauty
Health and Beauty comprises business units active in haircare and cosmetics. For the most part, the companies are distributors of well-known brands, but they also have proprietary brands that are offered to hairdressers, e-commerce companies and other resellers in each market. The companies are generally prominent in quality assurance and logistics and have strong relations with the brand owners.
Sports, Clothing and Accessories
Sports, Clothing and Accessories comprises business units that offer products for the end-customers’ activities, including equipment and materials in the form of clothing and accessories. Several of the companies are active in cycling or outdoor recreational activities. The group includes both units that sell directly to customers and those that sell through resellers, but all business units have strong brands in their niche in common.
Niche Businesses
Niche Businesses comprises business units with corporate end-customers. They are generally market leaders in their niche and are known for their long-term customer relations and excellent service levels. The business units use a combination of traditional commerce and e-commerce and sell products such as work clothing, equipment and input products for various sectors.
Below you will find a selection of Storskogen's companies within Trade. Click the button to see all companies within the business area and to be able to filter by vertical and geography.
Corporate News 05 Jun 2023
On 3 June 2022, Storskogen Group AB (publ) (“Storskogen”) issued a convertible of series 2022:1 of SEK 80 million w...
Transactions 23 May 2023
Storskogen has entered into an agreement to divest Dextry Group (“Dextry”), a constellation of painting companies, ...
Transactions 06 Oct 2022
Storskogen has acquired 100 percent of the shares in Cutrin Norge Gruppen AS (“Cutrin Norge”). The company distribu...
Christer Hansson, Head of Business Area Trade, takes a deep dive into the business area at Storskogen's Capital Markets Day 2022.
To empower the business units to realise their full potential, they are supported by Storskogen’s business area organisation. In the three business areas and their underlying verticals, there are team members in place with cutting-edge expertise and extensive experience in their respective areas. They are actively involved in the business units’ boards of directors and work with both strategic and operational issues.
You can contact Storskogen employees using the email format:
firstname.surname@storskogen.com.
Storskogen’s companies are divided into three business areas, Services, Trade and Industry, with underlying verticals. The companies contribute to good operational and geographical diversification, which creates stability and conditions for growth. The companies all have a strong market position, a proven business model, long-term profitability and an entrepreneurial spirit in common.
