ByWe receives award at the Swedish Beauty Awards
Storskogen company ByWe has received an award at the Swedish Beauty Awards 2026, which annually recognise products in the Swedish beauty and haircare industry.
ByWe is part of the Consumer Products vertical within the Trade business area and is a leading distributor of professional haircare products in the Nordic region. The group operates in Sweden, Norway and Denmark and works with several haircare brands.
The award relates to the company’s perfume-free shampoo and conditioner from the brand Björk Haircare. The brand has previously been recognised in the competition, with both wins and several nominations. When Björk Haircare received an award in 2022, it marked an important step in the brand’s establishment in the Swedish salon market.
“This is a confirmation of the work behind the development of our products and the direction we have chosen for the brand,” says Emma Hagvall, Head of Björk Haircare.
The Swedish Beauty Awards are organised by the industry association Kosmetik- och hygienföretagen (KoHF). The winners are selected by a jury with representatives from the beauty industry.
Read more about the winners:
https://www.swedishbeautyawards.se/hr-2026
For more information, please contact:
Emma Nilsson, Communication & IR Manager
+46 76 600 24 30
[email protected]
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