Storskogen’s subsidiary Båstadgruppen acquires Matterhorn Sverige
The company has been selling timeless outerwear tailored for both work and leisure since 1997. The Matterhorn brand is named after the mountain peak with the same name, located between Switzerland and Italy, known for its unique silhouette and clean lines. Matterhorn mainly sells to the professional sector and the clothing is tailored to create the identity the customer wants to represent.
The company is an add-on acquisition to Båstadgruppen, which became part of Storskogen in 2019. According to CEO Jonas Cedås, the acquisition will further strengthen Båstadgruppen's position as a leading supplier of apparel to the professional sector.
"We see room for a strong, long-term and independent player in the market that can deliver a complete offering in apparel, footwear and gloves through retailers in the Nordic market. We want to continue to strengthen this position and the acquisition of Matterhorn is an important part of achieving this," says Jonas Cedås.
Peter Bengtsson and Thomas Bengtsson, former owners of Matterhorn, will both continue in their roles after the transaction, where Peter will continue for a transition period.
"We are confident that Matterhorn will continue to develop well within Båstadgruppen and become an important addition to the overall offering during Båstadgruppen's current phase of expansion. We look forward to remaining with the company to develop Matterhorn's offering while increasing our market coverage through Båstadgruppen’s broad customer base," says Peter Bengtsson and Thomas Bengtsson.
Matterhorn will be part of Storskogen's business area Trade and the vertical Brands.