Storskogen acquires JO Sport
Founded in 1986, JO Sport today has approximately 24 employees at the headquarter in Hudiksvall, Sweden. The company is a distributor within the alpine, outdoor, cycling and sports segments from over 80 brands to retailers in Sweden.
The company is led and owned by Johan Andersen, CEO, and Patrik Dahlin, COO, who will continue as minority shareholders and remain in their current roles post the transaction.
“We are proud of what we have so far managed to accomplish together with our fantastic team, partners and customers. We now look forward continuing our journey to take JO Sport to the next level together with Storskogen who shares our view on long-term value creation and entrepreneurship,” says Johan Andersen.
JO Sport will be part of Storskogen’s business area Trade and the vertical Distributors. Jacob Sandström, Investment Director at Storskogen, believes that the acquisition of JO Sport will complement other business units in the vertical well.
"We are very happy to welcome JO Sport to Storskogen and are impressed by the company Johan and the team has built. The company offers an attractive and complete product portfolio of high-quality and prominent brands to customers across Sweden," says Jacob Sandström.