Storskogen's subsidiary Vikingsun acquires Dafra
Dafra’s history reaches back to 1995 when the company mainly sold frying pans at trade fairs around Sweden. Since then the offering has increased and includes around 700 producs from more than 20 well-known brands. Dafra’s offering is constantly beigin developed and broadened through a close collaboration with some of Swedens most famous chefs. In similarity with Vikingsun, Dafra’s products are sold through speciality retail, consumer retail, webshops and restaurant wholesalers. Dafra is owned by the three founders Jens Terstchenko, CEO, Georg Roos, CFO, and Fredrik Strid, Head of Sales.
"From Dafra's side, this feels like the next natural step in our development. Together with Vikingsun, the development potential for both companies will increase in the future,” says Jens Terestchenko, CEO of Dafra.
Vikingsun’s CEO, Gabriel Gustafsson, views the acquisition of Dafra as a good fit that will provide various beneftis and synergies.
“I am extremely pleased that this acquisition is in place and convinced that Dafra's fantastic staff, knowledge and product portfolio will strengthen our position in the market and make us a more complete supplier of premium products for private homes and professional kitchens, which will be appreciated by our customers," says Gabriel Gustafsson, CEO of Vikingsun.
Vikingsun is part of Storskogen's vertical Brands within business area Trade.