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Storskogen acquires Primulator

2021-03-03
Stockholm, Oslo, March 1st, 2021 – Storskogen has acquired Primulator, a seller and service provider of global leading brands of coffee, ice cream and pastry machines. Clients are mainly hotel, restaurant, and catering businesses, horeca, in Northern Europe.

Primulator AS is headquartered in Oslo, Norway, and has been a family-owned company since its beginning in 1966. Today, the company has a presence in eight markets in the Nordics, Poland, and the Baltics. Primulator has sales and support of global brands include WMF and Faema coffee machines, Carpigiani ice cream and pastry machines, Merrychef high-speed ovens, Bunn coffee brewers and other exclusive brands for the horeca segments as well as convenience stores and gas stations. 

Primulator has a turnover of approximately 40 million euro and 160 employees. The CEO of Primulator, Ricardo Garcia Tønder, will remain with the company in his current capacity.

“I am very optimistic and look forward to being a part of Storskogen and all the opportunities that this will create. We share many similar values with Storskogen, and I feel very confident that this will give us good stability and continuity for the future. Together we will continue to be the best on sales, service, and support in our markets, and be the preferred supplier due to our integrity, brand awareness and professional attitude.”, Ricardo Garcia Tønder, CEO of Primulator. 

The acquisition of the Primulator marks Storskogen’s second acquisition in Norway and is part of Storskogen’s strategy to grow outside of Sweden. The company will become a part Storskogen’s business area Trade, led by Christer Hansson, Executive Vice President. 

“We are very happy to acquire Primulator. They have been very successful over the years in their current markets, with long-standing relationships to their key suppliers and customers, and I am confident that Primulator will continue to be an important player in this market in the future. We are looking forward to work with Ricardo and his management team, as well as the rest of the Primulator organisation”, says Christer Hansson, Executive Vice President.

 For more information, please contact:

Christer Hansson, Executive Vice President at Storskogen, +46 (0) 70 598 06 19, Christer@storskogen.com

Ricardo Garcia Tønder, CEO of Primulator AS, +47 91 39 82 86, Ricardo.g@primulator.no

 

About Primulator AS.
Primulator AS is headquartered in Oslo, Norway, and has been a family-owned company since its inception in 1966. Today, the group has substantial sales and support in eight markets in the Nordics, Poland, and the Baltics. Distributed brands include WMF and Faema coffee machines, Carpigiani ice cream and pastry machines, Merrychef high-speed ovens, Bunn coffee brewers and other exclusive brands for horeca segments as well as convenience stores and gas stations.

About Storskogen

Storskogen is a privately owned company founded in 2012, with a mission to acquire and operate well-managed and profitable companies with leading positions in their respective markets. Storskogen believes in nurturing the qualities that have made the company successful and has no intention to divest any companies acquired. Storskogen has a diversified portfolio of about 70 business units with a total turnover of more than 1 billion Euro.

 

For more information about Storskogen, please visit www.storskogen.com