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Business areas

Trade

The Trade business area comprises companies that sell physical products. Most of them are distributors and wholesalers that market their own and external brands. The companies are divided into four verticals: Home and Living, Health and Beauty, Sports, Clothing and Accessories, and Niche Businesses. Trade comprised 32 business units with a total of 2,477 employees at the end of Q4 2023.

Verticals within Trade

Home and Living

Home and Living comprises business units that design, produce and distribute home furnishing items such as pots and furniture as well as construction-related products such as awnings, flooring and holiday homes. The companies generally have a stable network of resellers in Europe with sales both online and in bricks-and-mortar stores, but also with a minor proportion of direct sales to end-customers. Suppliers are located all over the world.

Health and Beauty

Health and Beauty comprises business units active in haircare and cosmetics. For the most part, the companies are distributors of well-known brands, but they also have proprietary brands that are offered to hairdressers, e-commerce companies and other resellers in each market. The companies are generally prominent in quality assurance and logistics and have strong relations with the brand owners.

Sports, Clothing and Accessories

Sports, Clothing and Accessories comprises business units that offer products for the end-customers’ activities, including equipment and materials in the form of clothing and accessories. Several of the companies are active in cycling or outdoor recreational activities. The group includes both units that sell directly to customers and those that sell through resellers, but all business units have strong brands in their niche in common.

Niche Businesses

Niche Businesses comprises business units with corporate end-customers. They are generally market leaders in their niche and are known for their long-term customer relations and excellent service levels. The business units use a combination of traditional commerce and e-commerce and sell products such as work clothing, equipment and input products for various sectors.

Companies within Trade

Below you will find a selection of Storskogen's companies within Trade. Click the button to see all companies within the business area and to be able to filter by vertical and geography.

Capital Markets Day: Christer Hansson

Christer Hansson takes a deep dive into business area Trade at Storskogen's Capital Markets Day 2022.

See other videos from Trade

Employees within Trade

To empower the business units to realise their full potential, they are supported by Storskogen’s business area organisation. In the three business areas and their underlying verticals, there are team members in place with cutting-edge expertise and extensive experience in their respective areas. They are actively involved in the business units’ boards of directors and work with both strategic and operational issues.

You can contact Storskogen employees using the email format:
firstname.surname@storskogen.com.

Antonia Josefsson
Antonia Josefsson
Senior Investment Manager Sweden
Carl Miörner
Carl Miörner
Business Controller Trade
Caroline Amberger
Caroline Amberger
Investment Manager DACH
Erika Butterworth
Erika Butterworth
Investment Director
Lars Tomas Tveit
Lars Tomas Tveit
Investment Director Norway
Matthew Gunby
Matthew Gunby
Senior Investment Manager UK
Regina Tooth
Regina Tooth
Investment Manager Sweden
Susanna Paulson
Susanna Paulson
Finance Director Trade
Truls Browall
Truls Browall
Senior Investment Manager Sweden
Wilhelm Scholander
Wilhelm Scholander
Senior Investment Manager Sweden
Åsa Murphy
Åsa Murphy
Interim EVP, Head of Business Area Trade

Other business areas

Storskogen’s companies are divided into three business areas, Services, Trade and Industry, with underlying verticals. The companies contribute to good operational and geographical diversification, which creates stability and conditions for growth. The companies all have a strong market position, a proven business model, long-term profitability and an entrepreneurial spirit in common.